The advance of mobile apps now empowers people to call the shots. Not surprisingly, mobile downloadable content-from ringtones to wallpapers-became a multibillion-dollar industry.Īt this point, mobile is about much more than buying novelty content. In a little over a decade, the number of mobile phone users has increased six times, from 1 billion in the year 2000 to a whopping 6 billion in 2012.įrom the first mobile music ringtone, developed by Finnish technologist and entrepreneur Vesa-Matti Vesku Paananen in 1998, the early evolutionary path of mobile technology has been sharply focused on encouraging the passive consumption of prepackaged content. That’s higher than the number of people who have clean drinking water (!). Approximately three-quarters of the world’s population now has access to a mobile phone. The power of mobile lies in its simplicity, ubiquity, and incredible reach. Think of the printed word from the 1500s, sound recording from the 1900s, cinema from the 1910s, radio from the 1920s, TV from the 1950s, and Internet from the 1990s.
It all links back to the power of mobile, a true mass-medium that has been growing for years. LOOK AROUND AND IT’S clear that conditions are coming together for a perfect storm that will rip across the mobile app space, paving the way for mobile apps that will enable everything-from games and entertainment to education and health care to retail and daily productivity-and leave an indelible mark on the daily lives of many.
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